How Virgin Voyages is using A.I. — and a partnership with J. Lo — to boost bookings

Hosted by Brian Sullivan, “Last Call” is a fast-paced, entertaining business show that explores the intersection of money, culture and policy. Tune in Monday through Friday at 7 p.m. ET on CNBC. The cruise line is betting big on its recently launched campaign starring J. Lo. – and her digital twin: "Jen AI." CNBC’s Andrea Day has the story.