Lionel Messi: Can the superstar give professional soccer a boost in the U.S.?

Messi-mania has swept the nation, drawing crowds to sold-out stadiums to witness the 36-year-old in action. Messi merchandise is in high demand, and Apple attributes a surge in Apple TV+ subscribers to his Major League Soccer presence. The MLS aims to harness Messi's popularity as the U.S. prepares to co-host the 2026 FIFA World Cup. Watch the video above to find out whether Messi wearing the Inter Miami jersey until 2025 could supercharge professional soccer in the U.S.