Inside Track: The Business of Formula 1 Cold Open

CNBC's Sara Eisen takes you inside the world of Formula 1 and how it became a global sports phenomenon. Eisen travels to some of Formula 1′s most iconic races, explores the strategy behind its expansion in the U.S., and examines the role of brand-name sponsorships. Watch the documentary Thursday, November 16 at 8pm ET | PT on CNBC.