Liberty Media President & CEO Greg Maffei On Growing Formula 1

"There are few places where you can own a global sport, own a league with the scale of Formula 1." Liberty Media President & CEO Greg Maffei explains to CNBC's Sara Eisen how his company used new marketing tactics and revenue streams to revolutionize F1. "Inside Track: The Business of Formula 1," premieres Thursday at 8pm ET/PT on CNBC.