Inside the NFL's streaming transformation

With the highest-rated programming, the priciest ad time and rights deals worth billions, the NFL is the most valuable content in media. And now its moves onto streaming platforms like Amazon Prime Video, YouTube and Peacock are having ripple effects across the media and tech landscape. CNBC's Julia Boorstin speaks with the NFL's Chief Media and Business Officer, Brian Rolapp, the VP and Global Head of Sports for Amazon Prime Video, the President of Peacock and other experts to learn how streaming is changing the business of the NFL.