Inside Nestle's instant coffee business

In Vietnam's Central Highlands growers eagerly await the annual coffee harvest in October when coffee cherries turn deep red in color. Vietnam is the world's second largest exporter of coffee behind Brazil which produces about 40% of the globe's coffee supply. Fluctuating coffee prices and high labor costs have caused financial difficulties for farmers in recent years. To keep up with demand Nescafé works with over 100,000 farmers and buys more than 13 million bags of green coffee annually.