Highlights From Frederick's 2009 Fall Collection

Frederick's Lingerie Highlights

Although consumers are still spending with restraint, Frederick's of Hollywood actually saw a pick up in sales of their fall collection during the month of August. CEO Linda LoRe attributes this trend to the "bright colors and fun fabrics" featured in the fall line-up. "The price points are so sharp," LoRe adds. According to LoRe, shoppers have a more limited budget, but they still want to be excited by the clothes they buy. "They want value. They want style," she says. Frederick's has been try
Photo: Frederick's of Hollywood / CNBC.com

Although consumers are still spending with restraint, Frederick's of Hollywood actually saw a pick up in sales of their fall collection during the month of August. CEO Linda LoRe attributes this trend to the "bright colors and fun fabrics" featured in the fall line-up.

"The price points are so sharp," LoRe adds.

According to LoRe, shoppers have a more limited budget, but they still want to be excited by the clothes they buy. "They want value. They want style," she says. Frederick's has been trying to stand out from "same T's, tanks and pants."

Click ahead to see some of items consumers are buying from Frederick's.

By Christina Cheddar Berk
Posted 14 Sept 2009

Legendary Lace Collection

Over the years, Frederick’s has expanded their fashion bra offering with additions like the Legendary Lace Collection. Pictured to the left is the Legendary Lace Demi Bra, priced between $14.99 and $30 in 10 different colors and patterns.
Photo: Frederick's of Hollywood

Over the years, Frederick’s has expanded their fashion bra offering with additions like the Legendary Lace Collection. Pictured to the left are items from the collection that are priced from $14.99, and come in 10 different colors and patterns.

Tuxedo Pinstripe Satin & Lace Bra

Menswear inspired lingerie like the Tuxedo Pinstripe Satin & Lace Bra is a big trend for Fall, selling for $29.
Photo: Frederick's of Hollywood

Throughout the industry, menswear-inspired lingerie is a big trend for Fall. One example of Frederick's take on this look is shown here. Items in the Tuxedo Pinstripe Satin & Lace collection range from $12 to $29.

Risky Business: Lingerie Makers Go Outside Their Comfort Zone

Sweetheart Satin Corset

Frederick’s of Hollywood Sweetheart Satin Corset, the example on the left is in magenta, but the item is also available in red, selling for $54.
Photo: Frederick's of Hollywood

Frederick’s Sweetheart Satin corset is pictured here in magenta, which is a key color for Frederick's Fall collection. The product, which is also available in red, sells for $54.

Lace over Satin Chemise

The Lace Over Satin Chemise is a popular special occasion item, priced at $48.
Photo: Frederick's of Hollywood

The Lace Over Satin Chemise is a popular special occasion item, priced at $48.

Polka Dot Romper

The Polka Dot Romper is trending to be a best seller for Fall, selling for $29.
Photo: Frederick's of Hollywood

The Polka Dot Romper is on trend to be a best seller for Fall. It sells for $29.

Hollywood Reversible Plunge Bra

Frederick’s of Hollywood recently launched the Hollywood Reversible Plunge Bra, which sells for $30.
Photo: Frederick's of Hollywood

Frederick’s of Hollywood recently launched the Hollywood Reversible Plunge Bra, which sells for $30. The bra can be reversed, providing two separate looks.

Risky Business: Lingerie Makers Go Outside Their Comfort Zone

Audrina Chemise

The Audrina chemise is a key-item and one of the best sellers in the special occasion category. It comes in 6 different colors and patterns and is priced at $42.
Photo: Frederick's of Hollywood

The Audrina chemise is a key-item and one of the best sellers in the special occasion category. It comes in 6 different colors and patterns and is priced at $42.

Ruffled Satin Corset

The Ruffled Satin corset is part of Frederick’s extensive Fall 2009 corset suite, selling for $60 this piece comes in both black and magenta.
Photo: Frederick's of Hollywood

The Ruffled Satin corset is part of Frederick’s extensive Fall 2009 corset suite. This piece, which sells for $60, comes in both black and magenta.

Hollywood Dream Corset

The Frederick’s of Hollywood Dream corset is a consistent best seller for the company. Offered in 6 different colors and patterns, the item sells for $60.
Photo: Frederick's of Hollywood

The Frederick’s of Hollywood Dream corset is a consistent best seller for the company. Offered in 6 different colors and patterns, the item sells for $60.

Risky Business: Lingerie Makers Go Outside Their Comfort Zone

Hollywood Exxtreme Cleavage Bra

The Hollywood Exxtreme Cleavage Bra has been a best seller since its launch in 2003. Price: $30.
Photo: Frederick's of Hollywood

Frederick's is known for popularizing the push-up bra. The Hollywood Exxtreme Cleavage Bra, which is priced at $30, allows wearers to adjust the lift of the bra. It has been a best seller since its launch in 2003. This version reflects this Fall's menswear trend.

Seduction by Frederick's

Seduction by Frederick’s of Hollywood continues to be a strong selling category for the brand. Pictured to the left is the Strappy Stretch Mesh Chemise, which sells for $42.
Photo: Frederick's of Hollywood

Seduction by Frederick’s of Hollywood is a subbrand that continues to be a strong seller. Pictured to the left is the Strappy Stretch Mesh Chemise, which sells for $42.