Sports Biz with Darren Rovell

Is Logo Toast The Next Big Thing?


Josh Fink built his Pangea Brands business around high-end licensed sports products. But the discovery of a Hello Kitty branded piece of toast in Japan might have changed around how his Boston-based company does business.

Source: PANGEA

Starting in May, Pangea will roll out ProToast, a line of toasters – available in every team from the four major sports – that pops out with the teams logo burned into it.

Our motto is ‘Toast Your Team,’” Fink says.

Fink has big plans for the toast market.

He’s working on coming up with FDA-approved magic markers so that kids can color their toast and a collegiate logo toast product, called UToast, will hit stores in the fall.

Next year, he hopes to unveil a licensed panini press and a waffle maker and says it’s possible that one day we might see his toasters branding the faces of particular players into the bread.

The toasters are available in the online shops of the major sports Web sites as well as at Modell’s, Dick’s Sporting Goods and The Sports Authority and retail for $34.99.