AOL's purchase of "The Huffington Post" for $315 million will show how businesses can "create great quality journalism and be cost-effective at the same time," said Arianna Huffington on Monday.
As AOL's new president and editor-in-chief, Huffington said she's confident her Web site will blend well with AOL's other brands, which vary from TechCrunch and ThingLabs to About Me.
Huffington the success of her site is, in part, due to how news has become "increasingly social." The "Huffington Post" engages the user by allowing them to comment on stories, which is something it seems she'll integrate on other AOL brands.
With this deal, AOL CEO Tim Armstrong said the New York City-based company seeks to become the Internet's largest premium content provider, as well as the next U.S. company to go global.
"I think the future of the Internet is going to be about content," Armstrong stated.
AOL will have a combined base of 117 million visitors a month in the U.S. and reach 270 million people around the world. As it continues to grow, it will eventually occupy the largest space on the Internet. With advertising agencies looking for double-digit growth online, Armstrong thinks AOL will continue to benefit from increased ad sales.
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Trader disclosure: On Feb. 7, 2011, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Jon Najarian owns (AET), is short (AET) calls. Jon Najarian owns (AKAM), is short (AKAM) calls. Jon Najarian owns (BX), is short (BX) calls. Jon Najarian owns (CAM), is short (CAM) calls. . Jon Najarian owns (RIMM), is short (RIMM) calls. Jon Najarian owns (GM), is short (GM) calls. Jon Najarian owns (V), is short (V) calls. Jon Najarian owns (HPQ), is short (HPQ) calls. Jon Najarian owns (CSCO) call spreads. Jon Najarian owns (GS) call spreads. Jon Najarian owns (JNPR) call spreads. Jon Najarian owns (RSH) call spreads. Charles Wolf owns (AAPL). Zachary Karabell owns (CSCO), (FCX), (BRCM), (IBM), (GOOG), (AAPL), (RIMM), (GS), (C), (FXI) and (AOL). Steve Grasso owns (ASTM), (BA), (BAC), (BWC), (C), (CSCO), (JPM), (LIT), (LPX), (MT), (MHY), (NDAQ), (PFE), (PRST) and (S).
Comcast is the parent company of CNBC
Comcast is the parent company of NBCUniversal
GE owns 49% of NBCUniversal
GE owns 49% of CNBC
BRIAN KELLY
Accounts Managed By Kanundrum Capital Own (ATW)
Accounts Managed By Kanundrum Capital Own (RDC)
Accounts Managed By Kanundrum Capital Own (BAC)
Accounts Managed By Kanundrum Capital Own (DO)
Accounts Managed By Kanundrum Capital Own (APA)
Accounts Managed By Kanundrum Capital Own (DRYS)
Accounts Managed By Kanundrum Capital Own (DBA)
Accounts Managed By Kanundrum Capital Own (JJG)
Accounts Managed By Kanundrum Capital Own (MON)
Accounts Managed By Kanundrum Capital Own (MS)
Accounts Managed By Kanundrum Capital Own (JEF)
Accounts Managed By Kanundrum Capital Own (UAL)
Accounts Managed By Kanundrum Capital Own (DAL)
Accounts Managed By Kanundrum Capital Are Long the US Dollar
Accounts Managed By Kanundrum Capital Are Short The Yen
Accounts Managed By Kanundrum Capital Are Short The Australian Dollar
STEVE GRASSO
Stuart Frankel & Co and its partners own (AAPL)
Stuart Frankel & Co and its partners own (ABT)
Stuart Frankel & Co and its partners own (ABX)
Stuart Frankel & Co and its partners own (CUBA)
Stuart Frankel & Co and its partners own (GERN)
Stuart Frankel & Co and its partners own (HSPO)
Stuart Frankel & Co and its partners own (NEM)
Stuart Frankel & Co and its partners own (NWS.A)
Stuart Frankel & Co and its partners own (NYX)
Stuart Frankel & Co and its partners own (PDE)
Stuart Frankel & Co and its partners own (PFE)
Stuart Frankel & Co and its partners own (PRST)
Stuart Frankel & Co and its partners own (RDC)
Stuart Frankel & Co and its partners own (SDS)
Stuart Frankel & Co and its partners own (UAL)
Stuart Frankel & Co and its partners own (XRX)
Stuart Frankel & Co and its partners own (S)
Stuart Frankel & Co and its partners own (SDS)
Stuart Frankel & Co and its partners are short (QQQQ)
Stuart Frankel & Co and its partners are short (AAPL)
ZACHARY KARABELL
River Twice Capital is short (SPY)
River Twice Capital is short (ELF)
River Twice Capital is short (XLI)
River Twice Capital is short (SMH)
River Twice Capital owns (BRCM)
River Twice Capital owns (CSCO)
River Twice Capital owns (IBM)
River Twice Capital owns (MSFT)
River Twice Capital owns (GS)
CNBC.com with wires. Reuters contributed to this report.