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Celebrities are making the rounds again this year at the Consumer Electronics Show in Las Vegas.
The tech show has reeled in a star-studded lineup, and the stars are drawing attention.
Whether they are endorsing a product or service, revealing their own branded product line or just there to draw crowds to some of the latest innovations, celebrities are everywhere at CES 2012.
By Cadie Thompson
Posted 11 January 2012
NBA hall-of-famer Dennis Rodman will launch a new product for Paltalk, a video chat company, on Thursday. Paltalk is introducing Firetalk, which offers customers unlimited calling and texting on mobile devices.
Jillian Michaels roamed the floors of the Sports & Fitness Tech Zone at CES on Tuesday.
Michaels discussed how digitalization plays into fitness and her new partnership with BodyMedia, a company that makes and markets wearable monitors.
The Jillian Michaels 360 degree Weight Loss Navigator is now integrated with BodyMedia’s Fit Core Armband, which provides food logging, a toolkit for weigh- loss support and other data that supports weight loss.
Product: TOSY Robotics
Teen pop star Justin Bieber will help the Vietnamese robot manufacturer TOSY Robotics reveal its latest robot on Wednesday.
TOSY Robotics makes industrial robotics, personal robotics and high-tech toys. The robot expected to be unveiled is an “entertainment robot.”
Product: SMS Audio Headphones
The rapper, actor and CEO of SMS Audio, Curtis James Jackson III, better known as 50 Cent, attended CES on Tuesday to promote his company’s headphones called Sync by 50 and Street by 50.
Sync by 50, a wireless headphone, features a 17-hour battery life, noise canceling features and built-in controls to allow users to adjust volume, fast forward, rewind and bass.
Street by 50 is SMS Audio’s new wired headphone. This headphone has noise-canceling features, a microphone with a removable cable, a carrying case and is made of ultra-flexible polymer designed to increase durability.
“Jersey Shore” reality TV Star Pauly D is expected to attend CES on Thursday to formally announce his own line of branded headphones in partnership with SMS Audio.
Sony brought in some stars to help promote its new products and productions on Monday night.
Actor Will Smith made an appearance to promote his new Sony film “Men in Black III.” Sony music artist Kelly Clarkson made a closing appearance at the event, singing her new song “Mr. Know It All.”
Sony launched some new products, including the Sony Bloggie Live, a pocket size camcorder that enables live streaming and easy sharing on social media networks. The company also announced its 2012 range of Bravia televisions.
Television and radio personality Ryan Seacrest appeared alongside Microsoft CEO Steve Ballmer on Monday evening at the first keynote address of CES.
Seacrest asked questions as Ballmer demonstrated the Windows Phone and walked through the features of Microsoft’s mobile operating system and showed off Windows 8.
The company announced that Xbox Live will add Fox broadcast shows, Fox News and other media in 2012. Ballmer also said Kinect will be coming to Windows on Feb. 1.
“Jersey Shore” star Snooki appeared at CES on Tuesday to promote iHip’s new Snooki-branded headphones.
James Todd Smith, aka LL Cool J, made an appearance at the CNET booth on Tuesday to reveal Boomdizzle’s Virtual Recording Studio, which incorporates digital production, sound tools and mixing to create music in real-time.
LL Cool J showed off the new technology by recording his new song “No More” in real-time.
Product: Panasonic Bring Back Myspace
Justin Timberlake, the singer, actor and co-owner of Myspace, appeared alongside Panasonic executives and Myspace CEO Tim Vanderhook on Monday night to reveal new plans to reinvent Myspace.
Timberlake helped announce that MySpace is rebranding itself as Myspace TV and will work with Panasonic HDTVs as part of Viera Connect.
Myspace TV will be focused first on creating a music-centered social experience on television by allowing users to watch and listen to songs and then post about the songs. It launches in the first half of 2012.