There has been a dramatic shift in attitudes towards internet dating sites in the U.S., according to new research, as the process of searching for love online quickly loses its stigma.
Almost 60 percent of internet users in the country agree that online dating is a good way to meet a romantic partner, up from 44 percent in 2005, according to a telephone survey of 2,252 adults, age 18 and older, by the Pew Research Center.
When asked whether people using online dating sites come across as "desperate", just 21 percent of respondents believed so, compared with almost 30 percent eight years ago.
One in 10 Americans have used an online dating site such as Match.com, eHarmony, or OK Cupid or a mobile dating app, the study found. Those using the internet in their search for love are most commonly in their mid-20s to mid-40s or college-educated.