Amazon CEO Jeff Bezos kicked the same-day delivery conversation up a notch recently when he announced the company is working on drone delivery for packages weighing less than five pounds.
While drone delivery certainly stirs the imagination and grabs headlines, it is still just a blueprint. Back down on the ground, traditional retailers are trying defend their market share from Amazon and other online retailers by offering same-day delivery.
Home Depot is the latest big-box retailer to join the same-day delivery wars. Executives from the home improvement retailer explained at its annual analyst day that it is investing in its supply chain in an attempt to offer same-day shipping and delivery on 100,000 items.
On the day of the announcement, Home Depot CEO Frank Blake told CNBC's Jim Cramer on "Mad Money" that the company would launch same-day delivery next year but that no one should expect drone delivery anytime soon, as "our products weigh more than five pounds."
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Same-day delivery is a major logistical feat for many retailers, but, as consumer expectations evolve, it is critical.
Though the vast majority of retail sales are still made in-store, online shopping is grabbing market share, and its growth is explosive.
As the leading online retailer, Amazon has been on the forefront of accelerated delivery, and it is largely responsible for changing consumer expectations on timing across the board. The online behemoth has just announced that it is expanding of its grocery ordering and same-day delivery service to a third market—and that's without drones.