Business of the Olympics

Russian TV: 'Paralympics' next for hurt American

Russian Olympic announcers wear bias proudly

When Team USA came out for the opening ceremony at the Sochi Olympic Winter Games, it was difficult to miss Heidi Kloser, who walked on crutches with a wheelchair behind her. During qualification warm-ups, the skier had broken her femur and torn ligaments.

Broadcasters Kiryll Nabutov and Anatoliy Maksimov certainly didn't miss Kloser.

"Hello to the future contestants of the Paralympics," one quipped, as she hobbled down the walkway.

U.S. skier Heidi Kloser, who was injured during qualifications, parades with her delegation during the Opening Ceremony of the Sochi Winter Olympics.
Alberto Pizzoli | AFP | Getty Images

Sochi broadcasts on Russian-language television have continued an Olympic tradition of showing naked favor for their competitors and blatantly mocking Olympians from other nations, especially the United States.

(Read more: A Winter Olympic 'amateur' who makes millions)

When Team Finland emerged during the opening ceremony on Friday, the broadcasters had some comments about Finland itself, a country that fought a war against the Soviet Union in 1939 and 1940.

"We taught them a lot," one said. "Most importantly, we taught them how to drink vodka."

'So there!!'

During a halfpipe run, Seamus O'Connor of the Republic of Ireland also drew the attention of Russian broadcasters.

"Interesting personality from Ireland," one said. "The thing is, his mother was born in Russia, so the sportsman could have competed for our country, but he chose Ireland. So, what? His first results after his first try were lower than that of Alexei Sobolev! So there!!"

—By CNBC's Dina Gusovsky. Follow her on Twitter @DinaGusovsky.