Business of the Olympics

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• Dutch speedskating coach: US football 'sucks'

  2:22 PM ET Thu, 20 Feb 2014

  Jillert Anema says America's weak speedskating performance comes from a lack of competition and support for skaters in the U.S.

• Congrats on the Olympic medal—now back to work

  5:13 PM ET Tue, 18 Feb 2014

  What happens after an athlete wins at the games? Olympian Kristi Yamaguchi and two others weigh in with their very different experiences.

• Money hardships of blue-collar Sochi Olympians

  10:51 AM ET Tue, 20 May 2014

  The journey to Sochi has meant sacrifice for many Olympians who have had to live hand-to-mouth to pay for coaching fees, travel and monthly expenses.

• What's that medal worth? Hint: Forget the gold

  12:33 PM ET Mon, 17 Feb 2014

  For the few world experts able to set an Olympic medal's market value, the metal in the medal is an afterthought.

• Wanted: America's next winter sports superstar

  11:32 AM ET Fri, 14 Feb 2014

  The absence of skier Lindsey Vonn and the shock dethroning of snowboarder Shaun White have created a gaping hole for a new sporting superstar to fill.

• How to train like an Olympian

  2:43 PM ET Thu, 13 Feb 2014

  You may not win a medal in Sochi for Alpine skiing or bobsledding, but you will get healthier using this wearable tech.

• Savvy Olympic ads pluck heartstrings for profit

  10:33 AM ET Fri, 14 Feb 2014

  The stirring ads you see during the Olympics are worth big bucks, and savvy marketers know exactly how to play them.

• Russian TV jeers Team USA, roots for home team

  6:11 PM ET Wed, 12 Feb 2014

  Sochi broadcasts on Russian-language TV have continued showing mockery of Olympians from other nations, especially the United States.

• As US speedskaters struggle, focus turns to suits

  11:40 AM ET Fri, 14 Feb 2014

  U.S. speedskating team's miserable performance during the first week of the Olympics has turned the speculation to their high-tech skinsuits.

• Russian oligarch: Here's Sochi's 'right' price tag

  1:22 AM ET Wed, 12 Feb 2014

  Russian billionaire Oleg Deripaska disputes the Winter Olympics' $50 billion price tag universally reported by the international media.

• Made in where? Inside Sochi Olympic uniforms

  9:47 AM ET Tue, 11 Feb 2014

  CNBC went inside the uniforms in Sochi to learn more about their production and design.

• Empty seats frustrate crowds at early Sochi events

  6:11 PM ET Mon, 10 Feb 2014

  Blame the "Russian mentality," Olympic organizers say. NBC News reports.

• From skiing to skating: Billions at stake in Sochi

  8:35 AM ET Mon, 10 Feb 2014

  The Winter Olympics in Sochi are projected to generate billions of dollars that will raise revenue to record levels.

• Warning of cyberattacks as hackers eye Olympics

  12:30 PM ET Mon, 10 Feb 2014

  With the Olympics under way in Sochi, cyberthieves also are going for gold. The U.S. government has issued a warning about hackers, NBC News reports.

• Live-culture wars: US, Russia wrangle over Chobani

  11:37 AM ET Fri, 7 Feb 2014

  Plenty of behind-the-scenes maneuvering it taking place to get a huge Chobani shipment sent to Sochi for Team USA.

• Olympic TV announcers: Go Russia! Booooo USA!

  3:24 PM ET Fri, 7 Feb 2014

  TV commentators from everywhere want their country to win in the Olympics, but nowhere is that more clear than in Russia.