Business of the Olympics

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  • US skier Steven Nyman takes part in a training session in Sochi

    As the 2014 Sochi Winter Olympics get underway in Russia, a new report claims socio-economic data can help predict the winners and losers.

  • Ted Ligety of the U.S., pictured competing in the Audi FIS Alpine Ski World Cup giant slalom early this month in St. Moritz, Switzerland.

    Getting to the Olympics takes a lot of talent. It also takes a lot of money. And for most Olympians, that means finding sponsors.

  • Construction work continues apace outside the Gorki Plaza East hotel in Krasnaya Polyana, Russia on Sunday, Feb. 2, 2014.

    Reporters are turning to Twitter to vent about substandard hotel rooms in Sochi, Russia, the site of the 2014 Winter Olympics, The Washington Post reported.

  • NBC’s Richard Engel experimented with two brand-new computers to see how soon after connecting them to the Internet he would get hacked.

  • Brittany Bowe of the United States competes in the women's 1000-m Division A race at the Essent ISU World Cup on Dec. 8, 2013, in Berlin.

    Along with grit, determination and skill, Olympians are learning that to go for the gold also means marketing, sales, PR—and crowdfunding.

  • Chobani Inc. greek yogurt at a supermarket in Princeton, Illinois.

    U.S. Olympians will have to make do without the team's official yogurt—depriving them of protein and potentially disturbing their daily routines.

  • US gold medallist Lindsey Vonn kisses her medal during the medal ceremony for the Women's Vancouver 2010 Winter Olympics Alpine skiing Downhill event at Whistler Medal plaza venue on February 17, 2010.

    Since the Winter Olympics began in 1924, athletes from Sonja Henie and Shaun White to Apolo Ohno have parlayed their glory to commercial success.

  • Construction under way at Gorki Village Krasnaya Polyana to get ready for the 2014 Winter Olympics in Sochi, Russia

    The Sochi Winter Olympics will be the most expensive in history, but every penny is worth it, says YPO member Christopher Van Riet.

  • Lindsey Vonn arrives for training for the Women World Cup Downhill on Dec. 18, 2013, in Val d'Isère, France.

    America's top female skier won't be in Sochi, and that could mean trouble for U.S. medal hopes and TV viewership.

  • A sign that reads "Rentals" with a skiing snowman stands in the middle of a snow-free skiing area last February, near Sochi 2014 Olympic venues.

    It's hard to find a spot in Russia without snow. "But Putin found such a spot and decided to hold the Winter Olympics there," says one Russian critic.

  • Bolshoy Ice Dome and other Sochi Olympic venues under construction in August 2013

    The Olympics in Sochi will surpass $50 billion, making it the most expensive games ever. Some experts say the costs far outweigh the benefits.

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