On Monday, Microsoft started selling its Xbox One unbundled from the Kinect motion-control software, for $399, a move to close the gap with Sony, whose next generation console sells for the same price. The announcement was made at the gaming industry's E3 conference.
"You have to start with the core customer of the box, which I think is that gamer," Xbox chief Phil Spencer said in an interview immediately following the presser. "We've architected the box for TV and all forms of entertainment...but we know that day one customer has to be the gamer, you expand from that gamer out."
The first big headline out of the conference was about Activision's upcoming "Call of Duty: Advanced Warfare," which will have digital add-on content.
Also at E3: A first peek at Ubisoft's "Assassin's Creed Unity." The new installment of the franchise will be available on the Xbox One. There was also a big focus on exclusives, such as Ubisoft's "Dance Central: Spotlight" for the XBox, which will go on sale this fall.