Another way of getting into the headlines during World Cup fever (and presumably justifying a lot of time that would usually be spent doing your actual job rather than researching football) is to identify a possible trend.
These revelations include: people will drink more beer during the World Cup; advertising spend will go up; and hosting the World Cup is sometimes – but not always -- good for your economy.
There have also been the raft of the regular warnings: the U.K. government has said the national grid it is on standby for power surges during key matches; while small businesses have been warned of the effect of workers calling in late or "sick", given that most matches will start very late into the European evening. There are even tips on how to get your lawn "World Cup green."
It's enough to make you want the actual soccer to start.
