Ricky Choi is co-founder of Nice Laundry, an online sock company that makes it easy and affordable for customers to finally let go of their mismatched pairs and worn-out blacks and grays and "refresh" their drawers with just a few clicks.
Previously, Choi worked in venture capital and at start-ups, including LivingSocial, where he ran social media. His love for socks, combined with his desire to get into e-commerce, evolved into Nice Laundry.
Originally from Washington, D.C., Choi attended the undergraduate program at the Wharton School of the University of Pennsylvania.
About Nice Laundry
Based in New York CIty, Nice Laundry was born on Kickstarter in 2013 and has since focused on refreshing everyone's worn-out, messy sock drawers, with an emphasis on value, design and a revolutionary end-to-end shopping experience.
Crowdfunding campaign
- Nice Laundry launched on Kickstarter in April 2013 with an initial goal of $30,000.
- The company's campaign raised more than $119,000 from over 2,000 backers.
- It broke the Kickstarter record for the most backers on the opening day of a fashion project.
- Every backer's reward was delivered on time, and Nice Laundry launched a consumer-facing online store in August 2013.
