Ricky Choi, Nice Laundry

Ricky Choi
Source: Nice Laundry
Ricky Choi

Ricky Choi is co-founder of Nice Laundry, an online sock company that makes it easy and affordable for customers to finally let go of their mismatched pairs and worn-out blacks and grays and "refresh" their drawers with just a few clicks.

Previously, Choi worked in venture capital and at start-ups, including LivingSocial, where he ran social media. His love for socks, combined with his desire to get into e-commerce, evolved into Nice Laundry.

Originally from Washington, D.C., Choi attended the undergraduate program at the Wharton School of the University of Pennsylvania.

Source: Nice Laundry

About Nice Laundry

Based in New York CIty, Nice Laundry was born on Kickstarter in 2013 and has since focused on refreshing everyone's worn-out, messy sock drawers, with an emphasis on value, design and a revolutionary end-to-end shopping experience.

Crowdfunding campaign

  • Nice Laundry launched on Kickstarter in April 2013 with an initial goal of $30,000.
  • The company's campaign raised more than $119,000 from over 2,000 backers.
  • It broke the Kickstarter record for the most backers on the opening day of a fashion project.
  • Every backer's reward was delivered on time, and Nice Laundry launched a consumer-facing online store in August 2013.