Apple CEO Tim Cook unveiled two new iPhones, a long-awaited smartwatch and a mobile payment system on Tuesday, but that didn't stop companies from trying to get in on the tech giant's spotlight.
Brands (some better than others) activated their real-time marketing teams to share tweets throughout Apple's big reveal in an attempt to hijack the event—not the first time attempts have been made.
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Still, Apple dominated Twitter's Trending Topics section all day. More than 2.4 million tweets about #AppleLive were shared on Twitter, according to the social networking company's data team.
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