He fell in love with—and developed his expertise in—this field, becoming, like Steinberg, an accredited agent of the VA, one of only eight independent non-attorney agents in south Florida.
By 2004, Robbins had "wiped the slate clean," having transitioned away from managing assets completely to doing full-time, flat-fee elder-care financial planning. He helps individuals combine their personal resources with public benefits to fund care at home, in assisted-living facilities or in nursing homes.
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"There are very few CFPs doing this, but it may be something they should look into," he said. "With our financial background, we're able to look at a lot of moving pieces: highly appreciated assets, tax issues, annuities [and] life insurance policies."
An even rarer breed is Chris Cooper, certified financial planner and owner and founder of Chris Cooper and Co. While he provides traditional financial planning, he also offers a suite of elder-focused services, such as geriatric-care management and professional fiduciary services. His target client is a 50-year-old caring for an 80-year-old.