Booze on the move

Entrepreneur Devaraj Southworth says he wants to let the good times flow—with a twist.

"Pull out your Thirstie app, the red wine is at your door in under an hour," pitched Southworth.

His start-up, Thirstie, lets customers order wine, beer and spirits through its mobile app and website. Southworth had 60 seconds to take a shot at the "Power Pitch" panel of Jennifer Baum of Bullfrog & Baum, Ellie Wheeler of Greycroft Partners and Lee Schrager of Southern Wine & Spirits. CNBC's Mandy Drury hosted the segment. Will the panel toast to his big idea? Watch the video to find out!

Start-up fermentation

After meeting through their college alumni network, Southworth and his co-founder Max Razmakhin knew they wanted to build a business together, but they didn't know what. Then an opportunity drafted itself. The friends attended several events where they needed alcohol within the hour, but nobody knew of any nearby delivery options.

Martinis lined up on bar
Ivan Mateev | Getty Images

"We both realized how great it would be if we could just press a button and have alcohol delivered to our doors," Razmakhin told CNBC.

The pair observed that they had tapped into a universal pain point.

Tapping alcohol delivery

Alcohol delivery is not a new concept—but Thirstie claims to streamline the process and promises delivery in under an hour.

However, someone of legal drinking age must receive the delivery. Otherwise, the deliverer will return the order to the store and the customer will be charged a $20 restocking fee.

Currently, the service is available in New York City, Los Angeles, San Francisco, Chicago, Miami, and as of Wednesday, downtown Washington. The founder told CNBC they plan to expand to Hoboken by the end of this week. While there is no additional fee for NYC—customers are subject to delivery charges in other cities because of merchant requirements.

The company plans to expand to several other U.S. cities in early 2015.

Thirstie is not alone in the space. Start-ups such as Minibar and Drizly are offering similar mobile-based services. But Southworth said one factor that sets them apart is a partnership with Foodily, a recipe network. The collaboration allows Thirstie to offer drink recommendations and recipes based on the alcohol customers purchase.

"For us it's really about content and having an editorial strategy ... we want to make sure users continue to come back to the platform," said Southworth.

Read MoreMorsel app gets funding from GrubHub CEO

Thirstie is also rolling out tracking technology to its retailers, allowing customers to follow deliveries in real time.

The company launched in March and has raised more than $100,000 from the founders and undisclosed investors.

During the Power Pitch, viewers were asked to vote whether they were IN or Out on Thirstie , and 51% were IN. Watch the video to see if the Power Pitch panel agrees!

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