Facebook Vice President David Marcus is the face of the company's Libra digital currency, but the original driving force was a 26-year-old female corporate-development...Technologyread more
Amazon's new policy for account suspensions doesn't go far enough to protect sellers from potentially unfair and wrongful suspensions, merchants say.Technologyread more
There is no end in sight to the Boeing 737 Max grounding after two fatal crashes, prompting airlines to rethink their growth plans.Airlinesread more
After a year of flooding, Midwest farmers face a stifling heat wave that's spreading across the U.S.Weather & Natural Disastersread more
On Saturday, Disney's Marvel Studios announced its upcoming slate of superhero films during a panel at San Diego Comic-Con.Entertainmentread more
Moving lots of data to a public cloud over the internet can take months or years. CNBC got an inside look at how AWS transfers data to the cloud for its clients.Technologyread more
A quarter of the S&P 500 companies report earnings next week, and that could buffet the market as investors await the July Fed meeting.Market Insiderread more
Iran's Revolutionary Guard claims a British tanker it still holds, Stena Impero, failed to follow international maritime rules.World Newsread more
"It troubles me that the most important political office in the world is becoming the face of racism and exclusion," Kaeser said in a Twitter post.Politicsread more
Silver's rally could be losing its shine after the precious metal reached its year-to-date high, futures experts warn.Futures Nowread more
Some 40% of Americans would struggle to come up with even $400 to pay for an emergency expense. Just how are so many Americans so short on cash? Blame debt.Personal Financeread more
Yahoo will acquire video advertising platform Brightroll in an all-cash deal as Yahoo looks to accelerate its digital advertising strategy. The deal, which is valued at $640 million, is expected to close during the first quarter.
"The transaction will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships to bring substantial value to advertisers on both platforms," said Yahoo in a statement Tuesday.
"Acquiring BrightRoll will dramatically strengthen Yahoo's video advertising platform, making it the largest in the U.S.," the statement said.
Yahoo shares initially turned higher but later wavered in after-hours trading following the announcement.
Rumors about a possible acquisition began to circulate in October when TechCrunch reported the tech company planned to purchase the video ad firm.
BrightRoll's platform, which is expected to rack in more than $100 million in net revenue this year, works across the web, mobile and connected TV devices and uses algorithms to help determine which ads to run against the videos it hosts.
While the programmatic video advertising market in the U.S. will only reach $714 million this year, it is estimated to increase to $3.84 billion by 2016, which is 40 percent of all digital video ad dollars, according to eMarketer. BrightRoll is one of the leading companies in the space and could help boost Yahoo's overall ad business.
Yahoo's share of the $43.1 billion US digital advertising market fell to 5.8 percent in 2013 and this year, its share will drop further to 4.9 percent of the $50.73 billion US digital ad market, according to eMarketer,
Disclosure: CNBC has a content-sharing partnership with Yahoo's finance site.