Drivers may sacrifice aesthetic value for affordability or greater fuel efficiency, though. In fact, 41 percent of respondents said they would choose a less showy car to save money. Five of the ten models were small hatchbacks and some, such as the Spark EV, are touted as fuel savers.
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Here is how the car models scored out of 10, with 10 being the ugliest:
1. Chevrolet Spark EV (7.25)
2. Kia Soul (6.74)
3. Fiat 500L (6.48)
4. BMW i3 (6.14)
5. Mitsubishi Mirage (5.72)
6. Toyota 4Runner (5.13)
7. Mitsubishi Outlander (4.95)
8. Jeep Cherokee (4.82)
9. Honda Accord Plug-in Hybrid (4.1)
10. BMW i8 (3.59)
Spark EV owners seemed to care little about the vehicle's appearance, as 42 percent of buyers said they want to "be different." Another 25 percent claimed they bought the car for its price.
Other Spark EV buyers seemed oblivious to the car's appearance, as 19 percent said they simply "didn't know" the car was ugly.
"We're still very proud of this product," said Annalisa Bluhm, Chevrolet communications representative for the Spark EV.
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Bluhm noted that the Spark EV's cost, which falls just under $20,000, according to CarInsurance.com, and gas mileage made it a desirable car, despite any "subjective" misgivings about its appearance.