Apple will begin shipping the Apple Watch sometime in April, the company's CEO Tim Cook said in an earnings conference call on Tuesday.
Cook did not reveal a specific launch date but did say that the company is not late in its timeline for shipping the device.
Cook had originally said that the smartwatch would ship in the early part of this year, but some analysts said that an April timeline was not as soon as Apple had anticipated. Cook, though, said an April launch is in line with what the company had expected.
"It's basically when we thought. We have a lot of customers who are wanting to get one," Cook said during the call.
"My expectations are very high on it, I'm using it every day and I can't live without it."
Cook also said that developers creating apps for the device are coming up with interesting new uses for the smartwatch.
"The number of developers that are writing apps for it are impressive, and we seeing incredible innovation," Cook said.