The U.S. will likely emerge the winner in a "cold currency war" that is heating up, an expert said.Currenciesread more
These box office numbers do not include the cost of production or marketing costs. They also don't count the billions in merchandising that Disney has made over the last...Entertainmentread more
Tariffs are the only instrument left for addressing China's systematic and excessive surpluses on its U.S. trades, writes Michael Ivanovitch.US Economyread more
In its latest attempt to build market credibility, China on Monday launched the Science and Technology Innovation Board, or "STAR Market," on which 25 companies were listed.China Economyread more
When Cathy Hsu and Tony Hsieh wanted to build an English language app for Chinese children, they decided to follow Facebook and Google's lead.Start-upsread more
Stocks in Asia were lower on Monday, as shares on a new Nasdaq-style technology board on the Shanghai Stock Exchange skyrocketed on their debut day.Asia Marketsread more
Instagram began tests that hide "like" counts on posts. That means influencers who market products on Instagram will have to rely on different metrics to show success.Technologyread more
Peter Neupert worked for Microsoft and Amazon-backed Drugstore.com, where he got to know Jeff Bezos. He now advises start-ups.Technologyread more
The firing of the tear gas was the latest confrontation between police and protesters who have taken to the streets for over a month to fight a proposed extradition bill and...China Politicsread more
Last week shows that oil prices are not the indicator for Middle East tensions they once were, and worries about global demand and growing U.S. production has changed that...Market Insiderread more
Facebook Vice President David Marcus is the face of the company's Libra digital currency, but the original driving force was a 26-year-old female corporate-development...Technologyread more
The cost of a 30-second Super Bowl spot is now $4.5 million—or $150,000 per second.
With a price that high, it's worth asking what that would fetch advertisers in another arena of ever-increasing importance—social media.
A recent article in AdWeek reports that many brands are using premium digital advertising to complement or even replace the money they would spend on game-day TV spots. Their conclusion: You can get a lot more for your money online.
"With [a $4.5 million] budget, you can run a YouTube masthead, Snapchat sponsored story, sponsored Instagram ad, promoted Twitter trend and a Yahoo homepage takeover and still have money to spare, " said Adam Shlachter, chief investment officer at DigitasLBi, told AdWeek.
By the numbers, $4.5 million will buy 10 days of premium advertising on Twitter, four days on Facebook, five "masthead" ads on YouTube, and six-days worth of Snapchat's high-priced disappearing ads. Those campaigns will reach anywhere from 50 to 100 million users, depending on the service.