However, tech enthusiasts appear to be less than convinced with the video. James Brooke, managing director at public relations (PR) agency Rooster says "this is a completely ridiculous PR stunt."
As a runner himself, James Brooke says that the wearable banana "completely defeats the purpose", as when it comes to running as "runners tend to pick up items (like bananas), eat them and then throw away the peel shortly after" as it's a pain to hold onto.
"The banana is basically mimicking everything that's found in a watch. Even as a PR stunt, I can't take this seriously," he concluded.
Dole Japan has been sponsoring the marathon since 2008, and will be giving out free "Gokusen" and "Lakatan" bananas throughout the race. Other sponsors of the event include McDonalds, American Express and BMW.
Details about the "world's first edible wearable" are yet to will be fully released. Dole's Japan's website claims however that the "wearable world will change from here," disclosing that the "Wearable_Banana" will make its debut on the 22nd February, to coincide with the Tokyo Marathon.
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