First came "Made in China" – now India's government hopes "Make in India" will boost investment into the country and turn it into a global manufacturing hub.
The bid to woo foreign investors was in focus this week, as India was the partner country for Hannover Messe – the world's biggest industrial technology fair, held in Germany.
"There are three main messages here," Jochen Kockler, a member of the Hannover Messe board, told CNBC at the trade fair this week.
"One is that the new administration in India will improve infrastructure; the second is that it will invite foreign investors and show India as a sustainable and reliable partner; and three, export Indian products to the world," he said.
A creaking infrastructure, slow economic reforms, bureaucracy and red tape have all held back investment into India, Asia's third biggest economy, in recent years, analysts said.