While companies aren't necessarily planning to buy the watch for their workers, they are beginning to build apps to take advantage of the new platform, said Lindsey Irvine, global director of strategic partnerships at Salesforce.
"What really makes these devices smart are the killer apps on them. That is what drives real value. So what we are hearing from businesses is they want to see more killer enterprise applications that they can use for these devices," Irvine said.
Last June, Salesforce launched Salesforce Wear to help developers create more enterprise applications for wearable devices like Pebble and Google Glass. Beginning Friday, the company and its partners are also rolling out apps for the Apple Watch.
These apps provide employees access to real-time data, with the aim of helping them make better business decisions, Irvine said.
For example, one built for sales managers uses predictive analytics to forecast performance in real time based on data that is being entered by team members elsewhere, Irvine said.
The Apple Watch could also play a big role in security for companies, said Ward. Much like how companies now use smartphones to enable VPN connections, the smartwatch could be used in a similar manner, he said.
Salesforce is already working on this. The company updated its Authenticator app, which enables two-step verification, for the Apple Watch. So now, employees can view their verification code from their wrist instead of their smartphone.
As developers gain more access to functionalities in the Apple Watch, like heart rate and motion sensors, they could even begin to use the device for health as it relates to employees, Ward said.
For example, an employee could opt into a promotion that enables the device to measure their activity level and in return the employee could get a discount on their insurance premium.
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