Shoemake recently was given 30 seconds to pitch his company to Shark Tank's "Mr. Wonderful," Kevin O'Leary. The millionaire entrepreneur and no-nonsense investor was impressed—and baffled by the fact that LuMee currently has no competitors.
"It's just one of those things where you come up with the idea and you think, 'Oh, it's probably already out there.' But it wasn't," Shoemake said.
He went on to explain that there are several cell phone apps that provide light for front-facing camera users, but none provide sufficient lumens. "Cell phone case companies are focused solely on phone protection," he said.
Read MoreHere's what robots are doing at this hospital
Since the official launch of the LuMee case in September 2014, the start-up has sold approximately 4,500 cases. It recently shipped cases to Nordstrom and just signed an agreement with JCrew. "At our current sales rate, we look to be profitable in six to seven months," said Shoemake.