Trump said he doesn't see a recession after the bond market spooked investors and the Dow suffered its worst day of the year last week.Marketsread more
The U.K. prime minister prepares to meet his German and French counterparts this week.Europe Politicsread more
Amazon is raising seller fees for thousands of small and medium-sized businesses in France because of a new digital tax passed by the French government.Technologyread more
U.S. stock index futures point to a higher open on Monday morning as the White House sought to calm investors over growing concerns about the U.S. economy.US Marketsread more
Ahead of the deadline, U.S. President Donald Trump told reporters that Huawei was a national security threat.Technologyread more
Bianco Research's James Bianco suggests Wall Street is desperately looking for a signal that a 50 basis point cut is coming next month.Trading Nationread more
Baidu is gearing up to release its second-quarter earnings on Monday with the market expecting a sharp decline in profit.Technologyread more
Americans now say they approve of free trade by 64%-27%, a margin of better than two to one. That's up from 57%-37% early in Trump's presidency, and 51%-41% near the end of...Politicsread more
Stocks in Asia rose on Monday as U.S. Treasury yields bounced higher after plunging last week.Asia Marketsread more
The problem with tanking equities lies elsewhere, writes Michael Ivanovitch, because traders see no end to America's unfolding trade disputes with Europe and China.World Economyread more
Beijing wants to use reforms to support a slowing economy.China Marketsread more
The generation that came of age around the turn of the millennium gets a lot of criticism from the left and the right (and anonymous Internet commenters) for everything from being lazy and indolent to not being able to drive a stick shift.
As CNBC recently reported, the definition of a millennial depends greatly on who's doing the defining. Studies, surveys and newspaper articles reviewed by CNBC ranged in their definitions of "millennials" from those born in 1976 to 2010, a 36-year span than includes both the height of disco and the Obama administration.
This is important because it's the hope of reaching "millennials" that is often sold by marketing agencies to their clients hoping to reach this key demographic. While younger consumers tend to have less disposable income, they're often more frivolous with how they spend the money they do have, and reaching consumers when they're young can help companies capture life-long customers.
So when companies buy advertising directed at "millennials," they're targeting somewhere between 39 million Americans and 105 million, depending on who's doing the selling.
FutureCast, a marketing consultancy, puts millennials' birth years between 1977 and 2000, meaning 95 million, according to birth data from the CDC. That's 30 percent of the American population and nearly 40 percent of adults.
At the same time, this group makes between 21 and 25 percent of consumer discretionary purchases, according to Jeff Fromm, FutureCast president and author of a number of books on how to market to millennials.
So-called millennials may not have the purchasing power of other generational groups, but they have outsized power in the marketplace by influencing the purchases of older folks.
"I'm 49 years old," Fromm said. "If I was going to buy new tech, I'd call my daughter" for recommendations.
More important than strict age groups, according to Fromm, is the "millennial mindset," which is more a product of hyper connection. "We now have a lot of older consumers using content to make their decisions, using technology to change how they operate day to day," Fromm said.