The market for virtual reality is expected to become much more vivid at this year's annual Electronic Entertainment Expo, which begins Tuesday.
"A highlight of E3 this year will be the virtual reality battle between Oculus VR's Oculus Rift and Sony's Project Morpheus," wrote Wedbush Morgan analyst Michael Pachter in a research note last week.
The Rift is expected to be available to consumers in the first quarter of 2016, according to Oculus. Project Morpheus for PlayStation 4 is expected to launch in the first half of 2016 as well, according a post on Sony's PlayStation blog in March.
According to E3 organizers, 27 video game and tech companies plan to showcase virtual reality-related gadgets at E3, The Wall Street Journal reports. Last year, there were only six.
The Oculus Rift headset will be on display with a wireless Xbox One controller, which comes included once the devices start shipping out. Facebook bought Oculus last year for $2 billion.