Read More3-D printing on the cheap
Along with its kits, Adafruit produces instructional videos, including a series involving Adabot, a sort of engineering Elmo inspired by Sesame Street, Fried said in an interview.
"It's actually for adults, too. Because a lot of adults don't know, like, what is an electron or how do you measure current with a multimeter? They don't know this stuff, and so they can watch this alone, which is fine, or with somebody young that they want to, like, learn with," Fried told CNBC.
Basic kits cost around $20 and can grow more pricy as they get more complicated. Tools and accessories, which can get expensive, are sold separately.