Using its carefully guarded trade secrets, one small business is pushing new methods into the world of whiskey to address higher demand for the spirits.
With more modern technology than what's used in the traditional whiskey-making process, Cleveland, Ohio-based distiller Cleveland Whiskey has refined a proprietary scientific method, explained the company's CEO and founder, Tom Lix.
"We're a technology company. We're not a craft distiller, we're not a microdistiller. We really use technology and the art and science of maturing whiskey and aging it," Lix said in an interview with CNBC.