McLaren posts record sales, profit

Supercar maker McLaren Automotive posted record profits and sales for its fiscal year, showing that the market for six- and seven-figure cars remains strong around the world.

McLaren, the privately held British automaker that's become an industry disruptor, delivered 1,649 cars in 2014—up 18 percent from 2013.

The Mclaren 570S.
Amanda Weindel | CNBC

Revenues jumped 67 percent to 475 million pounds, or around $750 million, and operating profit was up 68 percent to 20.8 million pounds, or around $33 million.

CEO Mike Flewitt added that 2015 "looks set to bring another strong result for McLaren."

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The company has already sold out of two of the four models it introduced this year, and sold 248 of its P1 models, which carry a price tag of more than $1.3 million each.

The automaker also said it's on track to more than double production to around 4,000 cars a year by 2017. That would put it past well Lamborghini's 2014 delivery total of around 2,530.

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Much of the increase will come from the company's new "entry-level" sports car, the 570S, which will have a starting price of about $185,000 and undercut the lowest-price models by Lamborghini and Ferrari. McLaren has also launched the even lower-priced 540C, which will sell outside the U.S. for 126,000 pounds ($200,000).

While McLaren's rapid growth and torrent of new models has rattled the industry, it remains to be seen whether the company can maintain its production quality, engineering innovation and allure for rich car buyers as it expands.

In a press release, the company said its target of 4,000 cars, "while deliberately small in industry terms, will allow McLaren to thrive and is in line with the wish of its clients that its products should forever remain a rare sight to protect not just the brand's exclusivity but also the investment of owners."

Growth in 2014 was strongest in Asia, with an 80 percent increase in sales. North America remains the company's largest market, accounting for 30 percent of sales.