Funny Business with Jane Wells

Is Comic-Con female friendly this year?

Is Comic-Con female friendly?

Oversexed female super heroes and women being groped in the convention hall?

That's so 2010.

Comic-Con 2015 is touting itself as a place where women are welcome.

"There's a lot of women, a lot of families, a lot of moms and dads," said Lisa Gregorian, president and chief marketing officer of Warner Bros. Television Group. Her booth this year is heavily promoting the new "Super Girl" show on CBS.

Some would say Comic-Con has always been kinder to girl power than it's been given credit for.

A big year of change at Comic-Con

Marketing director David Glanzer said when he first got into the fan world in 1978, "it was women who brought me into it."

Veteran comic book artist and writer Amanda Conner said she's overwhelmed by the changes. "There are way more women and girls at San Diego Comic-Con than there were way back when. It used to be like 10 percent, now it's like 50-50, which is great."

No one may have more to say about women at Comic-Con than 19-year-old identical twins Holly and Cozy Huggins from Utah. This is their fourth year making the pilgrimage to San Diego. Last year, they attended a DC Comics panel.

"A girl got up and said, 'I love these TV shows,'" said Holly. "The crowd started booing her." Her sister chimed in, "Sometimes I want to just be like, 'Hey, I like comics, and I like all these things, too, and I love them just as much as you guys.'"

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Holly Huggins, left, and sister Cozy Huggins attend Comic-Con International 2015 in San Diego.
Harriet Taylor | CNBC

They are happy to see new characters like Super Girl. "That's such good representation, I'm just so excited about it," said Holly. "Thor's a female now," added Cozy.

Their biggest gripe isn't at the convention, but at the toy store. "It's so demoralizing now to go look for Black Widow stuff, look for Agent Carter stuff, and look at the toy aisle and it's just filled with the boy stuff," said Holly.

At a major department store, she said, "they had more Red Skull action figures in the second Captain America than they had Black Widow, and he wasn't even in the movie."

Still, they love Comic-Con, love the culture, love the nerd lifestyle. "When you're living in rural Utah alone and nerdy, you feel like you're really alone," said Holly. "And then you come here and you don't feel like you're so alone."

"Nobody wants to come to Comic-Con and not have a good time," said Glanzer. "In 1978 when I walked through the doors, I've always been overweight, I've always been a geek and a nerd, but you know what? Nobody cared. I literally thought to myself, 'I've found my tribe.' These were people who got me when nobody else did."