Food & Beverage

Wheaties hops on craft beer bandwagon with HefeWheaties

Hefe-Wheaties, the brew of champions
Hefe-Wheaties, the brew of champions

Sports enthusiasts can now drink like champions.

Wheaties, the token breakfast of champions, has partnered with Fulton, a craft brewery in Minneapolis, to create a limited-edition Hefeweizen beer named HefeWheaties.

And why not? Wheaties is wheat cereal. Hefeweizen is wheat beer. It was only a matter of time, right?

General Mills noted in a press release that while the alcoholic beverage will not actually contain Wheaties cereal, it is still representative of the Wheaties brand.

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HefeWheaties will be available for limited time beginning Aug. 26. Unfortunately, the brew will not be available for shipment or purchase outside of Minnesota.

"We'll see how people react to it," said Ryan Petz, president and co-founder of the Fulton brewery. "If it's something everybody loves, we'll obviously consider doing it again in a bigger and more widely distributed way in the future."

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