Sports enthusiasts can now drink like champions.
Wheaties, the token breakfast of champions, has partnered with Fulton, a craft brewery in Minneapolis, to create a limited-edition Hefeweizen beer named HefeWheaties.
And why not? Wheaties is wheat cereal. Hefeweizen is wheat beer. It was only a matter of time, right?
General Mills noted in a press release that while the alcoholic beverage will not actually contain Wheaties cereal, it is still representative of the Wheaties brand.