This month marks a very important season for Icelandic tourism. From September until mid-April, when the days are their shortest, the Northern Lights are at their brightest.
Tourists flock from all over the word to catch a glimpse of the spectacular display, but it may not be a big enough draw.
While Iceland's tourism industry appears to be flourishing, with current visitation numbers up threefold from 2000, the country is still struggling to coax vacationers to the Nordic island nation.
From 2013 to 2014 the number of tourists to visit Iceland grew more than 23 percent, according to the Icelandic Tourist Board. Revenue from foreign tourists also blossomed with visitors shelling out $1.2 billion in 2014, up more than 18 percent from $1.01 billion in 2013.
However, those percentages don't tell the whole story.