NFL Hall of Famer Franco Harris is best known for catching an improbable pass that let the Pittsburgh Steelers beat the Oakland Raiders in an AFC divisional playoff game in 1972. The catch was nicknamed "The Immaculate Reception."
A longtime entrepreneur, Harris now runs an athletic apparel company called Silversport, which promises to keep your socks, shirts and towels odor-free. You only have to wash the clothing when it's dirty, not because it smells. He's pitching the products as a great way to help conserve water during a drought.
But how is this possible? Is this some sort of Immaculate Deception? Immaculate Perspiration? Franco Harris said the secret is silver.
"Silver just has a long and interesting history," he told CNBC. Tiny silver components in the clothing bind to odor-causing bacteria and destroy it.
"I used to wash my towel every time I got off my treadmill," he said. "Now I leave that towel on the treadmill for long periods of time, I don't even think about, 'Oh, maybe I'll wash that towel.'"