Consumers aren't the only ones loving McDonald's all-day breakfast. Franchisees of the chain are finally feeling optimistic after a spell of declining sales over the last year.
While same-store sales in the third quarter continued to fall, franchisees had a positive outlook for the fourth quarter, according to a well-known restaurant analyst at Nomura.
In aggregate, third-quarter sales declined by 0.9 percent for 29 franchisees who collectively own about 226 stores in the United States, according to analyst Mark Kalinowski, who has taken the pulse of McDonald's franchisees for years.
Stores in the South reported the biggest dip in same-store sales, falling 1.6 percent.
Yet despite this decline, franchisees are feeling confident about a turnaround. Their aggregate expectation for this quarter is a 1 percent increase, with stores in the North expecting a 2.7 percent boost in sales.
McDonald's has reported seven straight quarters of decreasing U.S. sales.