The studio's first production will be "Skylanders Academy," an animated show based on the game franchise, which has $3 billion in retail sales, including more than 250 million action figures. The company is also working on movies built on its "Call of Duty" franchise, saying it also sees the potential to bring the brand into television.
In a presentation to investors at its shareholder day, Van Dyk explained that the company is not looking to be in the traditional Hollywood "hit" business, which is risky, but rather to be in the more predictable franchise/intellectual property business. And the idea is for the impact of the content to create a virtuous cycle: broaden the appeal of the intellectual property to a bigger audience, broaden the engagement outside the confines of video game playing, and strengthen the power of the franchises.
And now the company has an even broader range of intellectual property to bring to the big screen: Earlier this week, it announced it's acquiring "Candy Crush"-maker King Digital Entertainment for $5.9 billion.