Activision Blizzard launches movie, TV studio

Eric Hirshberg, CEO of Activision Publishing on stage at the introduction of the All-New Guitar Hero Live game by Activision, April 14, 2015, in New York City.
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Activision Blizzard is headed to Hollywood.

The video game company on Friday introduced Activision Blizzard Studios, which will create original content — movies, TV, and short form videos — based on its game titles. It's hired former Disney executive Nick van Dyk to co-head the division. The company said the name of another Hollywood veteran to run it with him will be announced soon.