Halt! Don't sell Disney stock after 'Star Wars': Analyst

Real value in sports content: Pro
Behind Disney's mixed results
Disney posts 'balanced' quarter: Analyst

The force will not be with traders who sell the "Star Wars" rally, Citigroup's Jason Bazinet said Friday.

The analyst said he isn't buying the narrative on Wall Street that traders should own shares of Disney heading into the release of "Star Wars VII - The Force Awakens" but sell the stock afterward.

"Here's what the Street is missing: The slate for 2016 is going to be Disney's best overall, so it's really not just about the December release of 'Star Wars.' It's really about the full 2016 theatrical release," he said in a "Squawk on the Street" interview.

"If you see a pullback in the shares as people sell ahead of the 'Star Wars' news, we're buying on that."

Read More The force is with these 'Star Wars' stocks

Next year, Disney will release the first "Star Wars" anthology movie, Marvel Studios' "Captain America: Civil War" and "Doctor Strange," and number of family films, including a live-action "Jungle Book" and an "Alice in Wonderland" sequel.

Shares of Disney were up 2.3 percent on Friday, a day after the company reported mixed quarterly earnings. The stock price has gained 22 percent year to date.

Revenue in Disney's studio entertainment segment hit $1.8 billion in the fourth quarter, roughly flat from the previous year but in line with analyst expectations. Operating income for the segment more than doubled, due to theatrical distribution of titles like "Inside Out" and "Ant-Man."

To be sure, Disney's largest segment is media networks. Investors had worried about the strength of Disney's cable networks after Chairman Bob Iger hinted the business, including the all-important ESPN, had lost traction and subscribers after Disney's third-quarter.

Read MoreDisney earnings: $1.20 per share, vs expected EPS of $1.14

Those comments sent Disney's stock — and the entire media complex — spiraling.

In the most recent quarter, Disney media networks had operating income of $1.82 billion, a 27 percent increase from the previous year. The company attributed the improvement to higher affiliate fees as well as stronger advertising revenue at the ESPN and ABC networks.

Disney's Iger: Really bullish about TV

With a forward multiple of 24.1 times earnings, Disney is currently trading at a 22 percent premium to the and nearly 60 percent above its media peers.

Bazinet said that valuation is deserved, but Disney will have to deliver earnings growth.

One reason the stock's multiple is so high above its peers is portfolio managers are hiding in shares of Disney because they are terrified of owning other media stocks, Bazinet said.

Read MoreCramer: Media stocks ready to explode higher

"The time to get nervous about Disney's multiple is if things sort of heal in the media ecosystem, where portfolio managers feel like they can go buy a cheaper stock safely. That's not the environment we're in right now," he said.

When it comes to the media side of Disney's business, Guggenheim Securities analyst Michael Morris said he cannot discount the bear case until he hears a more constructive view from the company on how it plans to deliver its ESPN content to consumers outside the traditional cable bundle.

"Going forward, it's really a question of whether or not ESPN believes that they can build a product outside of a bundle at a price point that both is attractive to them and doesn't cannibalize their existing business if they do get pushback from distributors for creating that product," he told CNBC's "Squawk Alley."

Read More Disney CEO Iger: ESPN could one day be sold direct

—CNBC's Jacob Pramuk contributed to this story.

DISCLOSURE: Citigroup and Guggenheim Securities provides investment banking services to Disney; Disney is a competitor of Comcast, CNBC's parent company.