At a time when more workplaces are going business casual, one retail newcomer is trying to encourage men to button up — or rather down.
Weyhill & Wharf is updating a male clothing staple with its Preparatory Oxford shirt — the prevailing style of button-down collars found on men's shirts. In the process, the retail start-up is targeting the same market occupied by preppy menswear powerhouses like Brooks Brothers, Ralph Lauren and Vineyard Vines.
However, unlike some of its competitors, all Weyhill & Wharf clothing is made in the United States.
"Weyhill & Wharf is an American brand producing shirts on American soil," Weyhill's CEO, Alexander Popowich, told CNBC in an interview. "We are proud to do our part to support American jobs, and at the same time, bring high quality American made products to the market."
It all started in June, when Popowich initiated a Kickstarter campaign with a $10,000 goal. A month after launching the crowdfunding campaign, Weyhill & Wharf surpassed its initial benchmark, with more than $15,500 raised and 94 backers.