E-cigarette makers are pouring tens of millions of dollars into advertising their wares—and teenagers are getting the message loud and clear, federal health officials reported Tuesday.
As advertising skyrockets, so do the number of teens seeing it. They're vaping by the millions now, the Centers for Disease Control and Prevention reports. The CDC says that trend threatens to derail decades of progress in helping prevent kids from taking up smoking.
"The same advertising tactics the tobacco industry used years ago to get kids addicted to nicotine are now being used to entice a new generation of young people to use e-cigarettes," said CDC director Dr. Tom Frieden.
"What's happening is widespread marketing of e-cigarettes that kids are seeing," Frieden told reporters in a telephone briefing.
"Kids should not be using e-cigarettes and yet 2/3 of kids in this country are seeing e-cigarette ads."