The run-up to the U.S. presidential election is like a "reality TV show" but will boost business, the boss of one of the world's leading advertising companies told CNBC.
Martin Sorrell, the chief executive of WPP, said that the upcoming race to become America's next president, the Rio Olympics this year, and the Euro 2016 soccer championships – despite the controversy around the sport's world governing body FIFA – will help the company.
"We are seeing big issues in most sports, there is going to have to be very significant change at FIFA, and elsewhere in order to get it right…but that will end up to the good…but having said that you're right, this year when possibly Hillary wins the US presidential election, that will be helpful for our business," Sorrell told CNBC at the World Economic Forum in Davos.
Politicians are battling it out in the U.S. to represent their party in the upcoming elections. Sorrell said the race to pick candidates is "rather like a reality TV show".