Celebrity endorsements for brands are not uncommon, however the face that sparked a recent purchasing frenzy for Barabas is quite unusual.
The Los Angeles men's clothing company saw a sudden boost in sales starting two weeks ago because of Joaquin Guzman, the Mexican drug lord known as El Chapo, according to the Los Angeles Times.
The infamous criminal was photographed sporting fashion from Barabas for an article by "The Rolling Stone" magazine and suddenly the company was inundated with orders, according to the report.
Barabas, which employs only eight people, used to receive 10 to 20 orders a day. Now the company receives hundreds and has sold out of the two designs worn by El Chapo. The company expects its next shipment to arrive in early February.