Jeep, perhaps the hottest brand in the auto industry, has a strategy in place to become even hotter.
As it works to better meet customer demand, Fiat Chrysler on Wednesday said that it will build more of its popular Jeep and RAM pickups at its North America plants, by converting some of the space currently dedicated to Dodge and Chrysler cars.
It's all part of the automaker's goal to increase Jeep global sales to 2 million a year by 2018. That target is 100,000 vehicles greater than Fiat Chrysler's previous guidance, as cheap gas continues to fuel demand for SUVs.
"There has been a permanent shift towards UVs [utility vehicles] and pickup trucks, and we have seen it in terms of our ability to meet market demand," Fiat Chrysler CEO Sergio Marchionne said.