At the Super Bowl, to the victor belong the spoils — in this case, the Lombardi Trophy that goes to the NFL team that emerges victorious.
Yet long before kickoff, there's another battle that takes place that most viewers don't see, among a clutch of cities that must convince an NFL committee why they deserve to host the big game.
This year, that prize went to Santa Clara, which hosts Levi Stadium, home of the San Francisco 49ers. Along with the championship game — the most watched sporting event in the entire world — comes a boost in economic activity to the city from the thousands of people who travel from far and wide to see the game.
Last year's Super Bowl (played in Glendale but with Scottsdale and Phoenix hosting events) produced a gross economic impact of $719.4 million for the entire state, according to a study from Seidman Research Institute and the School of Business at Arizona State University. This was a more than 30 percent increase from the last time Arizona hosted the event.
Whether the already cash-rich region that houses some of technology's biggest names will see a similar boost is anyone's guess.
P.J. Johnston, an NFL spokesman for Super Bowl 50, told CNBC that economic impact estimates for Super Bowl 50 "have varied widely, from a couple hundred million to nearly $800 million."
The league will perform an impact study after the event, Johnston added, "relying on actual numbers. However, we know the impact will be large, and that the Bay Area's business communities, workers, and charities are already benefiting financially."