Fans of Disney's Marvel Cinematic Universe shouldn't expect any R ratings in future films.
Despite the success of movie studio 20th Century Fox's "Deadpool," which garnered more than $621 million globally since its early February release, Disney CEO Bob Iger said his company will not venture into R-rated territory.
"We don't have any plans to make R-rated Marvel movies," he said during a shareholder meeting Thursday.
Disney may not be following in the irreverent footsteps of "Deadpool" with its superhero flicks, but other production companies have already jumped onto the bandwagon.
Warner Bros., the studio behind the highly anticipated "Batman v. Superman: Dawn of Justice" film, due out March 25, will release an R-rated "ultimate edition" of the film on DVD, according to the Classification and Rating Administration. The version slated for theaters is rated PG-13.
The film won't be the first comic-book fare to offer R-rated material on Blu-ray and DVD, the extended but of "The Wolverine" received an R rating when it was released to the public in 2013.
20th Century Fox, owned by 21st Century Fox, will continue its foray into R-rated superhero films with the third and final planned installment of Hugh Jackman's Wolverine-centered movies.
A New York Toy Fair pamphlet that went viral on Reddit last week revealed that the studio was already anticipating an R rating because of violence, according to The Hollywood Reporter.
Of course, not all filmmakers think the R-rating trend will create box office hits. James Gunn, director of the "Guardian of the Galaxy films" warns against studios trying to recreate the success of "Deadpool," explaining that films need to be unique and reveal the "true voices" of the filmmakers.
"Deadpool was its own thing. That's what people are reacting to," Gunn wrote on Facebook following the release of "Deadpool." He expects Hollywood to miss the lesson and instead greenlight movies that recall the "raunchy superhero" vibe that "breaks the fourth wall" instead of striving for originality. "They'll treat you like you're stupid, which is the one thing 'Deadpool' didn't do."