Consumers aren't the only ones eating up the "4 for $4" combo meal at Wendy's. Nomura analysts just raised their same-store sales forecasts by 1 percent, thanks to that success.
"Based on our channel checks, we believe that Wendy's '4 for $4' bundled meal continues to prove popular, particularly in those geographic parts of the U.S. typically characterized as being 'higher cost-of-living' areas," Mark Kalinowski wrote in a recent research note.
In January, YouGov BrandIndex found that special combo deals did not significantly impact immediate sales for the major burger chains; Burger King, McDonald's and Wendy's only saw a little bump in consumer interest about a month after the deals rolled out.
Apparently, the appeal of a Jr. Bacon Cheeseburger, a small french fry, four chicken nuggets and a small soda for $4 is attracting more Wendy's customers.
Nomura says the fast-food chain has faced challenges in the last few years with budget-minded consumers. However, this bundle of menu items "appears to be doing well to solve this issue, with Wendy's arguably having more to gain from solving it than the average quick-service burger brand," Kalinowski said.