March Madness has begun and already lived up to the hype we expect each year. In the first week of play we've seen several big upsets, yet again ruining the chance of a perfect bracket. However, the tournament is much more than filling out a bracket and hoping for the best. Americans have become so engulfed in the madness that missing a game is no longer an option. Whether that means taking a three-hour lunch or streaming every game at your desk, there are an infinite number of ways to tune in for the action. This has been beneficial not only to the NCAA but also to restaurants, apparel, and tech companies that cater to this crowd.
Restaurants like Buffalo Wild Wings tend to attract the largest crowds during mainstream sporting events. In fact, March Madness is so profitable that BWLD categorizes special events separately on its financial statements. The first quarter tends to be the most profitable since it coincides with both the Super Bowl and NCAA tournament. Moreover, the company is also an official partner of the NCAA, using this stage to launch advertisements and new campaigns. Buffalo Wild Wings appears to be in good shape ahead of its first quarter with early indications from the Estimize community projecting a 19% increase in earnings and 21% revenue growth.